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Fresh Off the Presses! Awkward Conversations: Guide for Small Business Owners [Free eBook]

Our good friends over at FreshBooks are offering this amazing (and free) eBook to help small business owners (like all of you) best manage, navigate and dominate uncomfortable conversions. Read on for a quick introduction and to download the eBook for yourself. 

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Remember that time when you had to talk about budgets with your first client or when you crafted an uncomfortable email to someone who hadn’t paid up? As a small business owner wearing all the hats, it might feel like you’re constantly bracing yourself for the next awkward conversation (or email or text exchange) with a client or prospect. Of course, you want to put your best face forward, be liked and act professional. But there are times when you need to assert yourself. And while tools like FreshBooks make it easy to automate some of those conversations with rinse-and-repeat templates, you still have to figure out WHAT to say. Sounds exhausting. But it doesn’t have to be. We’ve created 38 templates to help you address all your most awkward conversations. From money talk (eek!) and communicating scope creep to cold pitching and asking for referrals, we’ve got your back on all levels of uncomfortable situations.

A Crash Course in Branding Your Massage Practice

We recently wrote a three-part blog post for our friends over at ABMP about standards and best practices for branding your massage therapy business. Part one is included below, but head over to the ABMP blog to read the entire series.

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Most solo entrepreneurs and small business owners decide to go out on their own for two reasons: they have a passion for what they do and want more control over the customer’s overall experience. Sound familiar? While amazing motivators for getting us off the couch and into action, the road to converting these intentions into reality is often much more complex. You know that you have an amazing product and an amazing experience to offer your potential customers, but you don’t know how to really stand out in the market. The answer lies in rock-solid branding. No matter if you’re a business-of-one or if you’re all-in managing a massage practice, branding can (and will) make or break your business. In an industry so centralized around face-to-face communication and personal interaction, the brand that you create should be equally as personal, purposeful, and positive to keep customers coming through the door. To help you along the path for branding your massage practice or small business, we break down the basics of what a brand is and how to craft the perfect one for your business. Read more

How To: Use Zapier to Export Artichoke Data into Your Favorite Apps

We frequently get asked if Artichoke integrates with a number of popular business management and automation apps, including FreshBooks, Google Calendar, and Mailchimp. And, the answer is YES! With our partnership with Zapier, you can integrate Artichoke to 750+ other apps in just a few clicks.  Here’s a quick guide to get you started and answer common questions about how to set up any integration.
  1. Be sure that you have an active Artichoke account. If you don’t have one, you can sign up for a 14-day trial right here. Then, make sure that you have Zapier integration enabled. You can learn how to do that here.
  2. Sign up for a Zapier account. The free version should satisfy the needs of most small teams.
  3. To send data from Artichoke into another app:
    • Click the “Make a Zap” button in the top-right when you’ve logged into Zapier
    • Select “Artichoke” as the Trigger app
    • Select which pieces of data that you want to send out of Artichoke. Here are your options:
  4. Select any of the 750+ apps that Artichoke integrates with.
  5. Follow the steps to complete the integration.
Looking for more specific direction for a particular app? Leave suggestions in the comments!    

FreshBooks Guest Post: How to Keep Cash Flowing in Your Small Business

The cash flow of a small business is not unlike the act of breathing. Fresh oxygen (cash earnings) in; carbon dioxide (cash expenses) out. For most of us, our respiratory system takes care of itself. Our financials, on the other hand, need special care. Good news: you don’t have to be a CPA to successfully manage cash flow for your small business. With a watchful eye and the right accounting system, you have complete control over what comes in and what goes out. Here’s a quick primer on the concept of cash flow and how to keep yours in balance. Read more

FreshBooks Guest Post: Conquer Your Fear of Accounting Forever

Most small business owners don’t consider themselves number crunchers. Entrepreneurs are a different breed. They have a passion for what they do with the skills and talent to match. They want to focus on what they love and who they serve. Numbers are a necessary evil of running a business. Sound familiar? You’re in good company. A 2014 Intuit study found that more than 40 percent of small business owners identify as financially illiterate… and yet 81 percent of them do their business’s finances themselves. This could be why half of all businesses fail within 5 years. This doesn’t have to be you. Managing money, taxes and accounting isn’t as hard as it looks when you’ve got the right tools and good habits to back them up. In fact, mastering your own accounting will give you insights into your business you wouldn’t find any other way. Here are 6 helpful habits you can use to gain complete control over your finances. Read more

Tips for Making Taxes Less Taxing in 2018

It’s Tax Time! More specifically, today marks the IRS deadline for filing your federal taxes. If you’re anything like we used to be, the end of March and first weeks of April are marked with stress, and scrambling to hunt down all of your receipts and paperwork. With our 2017 taxes in the mail or electronically filed, why not commit to making taxes a priority all year to ensure that you’re not repeating your mistakes into 2019! Here are a few tips to keep you organized throughout the year so that you can breeze through tax time next year: Read more

FreshBooks Guest Post: How to Give Your Business a Health Check

As a healthcare professional, you’ve got the magic touch to help people feel and be their best. But do you give your business the same time and attention you offer to your clients? Many businesses falter – not because their owners aren’t great at what they do, but because they don’t make time for the tasks that come with running a small business. Our advice? Ensure your business becomes and stays prosperous by checking on and maintaining its health every step of the way. Here are 4 ways to help your small business stay in tip-top shape. Read more