Posts

Fresh Off the Presses! Awkward Conversations: Guide for Small Business Owners [Free eBook]

Our good friends over at FreshBooks are offering this amazing (and free) eBook to help small business owners (like all of you) best manage, navigate and dominate uncomfortable conversions. Read on for a quick introduction and to download the eBook for yourself. 

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Remember that time when you had to talk about budgets with your first client or when you crafted an uncomfortable email to someone who hadn’t paid up? As a small business owner wearing all the hats, it might feel like you’re constantly bracing yourself for the next awkward conversation (or email or text exchange) with a client or prospect. Of course, you want to put your best face forward, be liked and act professional. But there are times when you need to assert yourself. And while tools like FreshBooks make it easy to automate some of those conversations with rinse-and-repeat templates, you still have to figure out WHAT to say. Sounds exhausting. But it doesn’t have to be. We’ve created 38 templates to help you address all your most awkward conversations. From money talk (eek!) and communicating scope creep to cold pitching and asking for referrals, we’ve got your back on all levels of uncomfortable situations.

A Crash Course in Branding Your Massage Practice

We recently wrote a three-part blog post for our friends over at ABMP about standards and best practices for branding your massage therapy business. Part one is included below, but head over to the ABMP blog to read the entire series.

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Most solo entrepreneurs and small business owners decide to go out on their own for two reasons: they have a passion for what they do and want more control over the customer’s overall experience. Sound familiar? While amazing motivators for getting us off the couch and into action, the road to converting these intentions into reality is often much more complex. You know that you have an amazing product and an amazing experience to offer your potential customers, but you don’t know how to really stand out in the market. The answer lies in rock-solid branding. No matter if you’re a business-of-one or if you’re all-in managing a massage practice, branding can (and will) make or break your business. In an industry so centralized around face-to-face communication and personal interaction, the brand that you create should be equally as personal, purposeful, and positive to keep customers coming through the door. To help you along the path for branding your massage practice or small business, we break down the basics of what a brand is and how to craft the perfect one for your business. Read more

Fitness Trainers are Smarter Than Wall Street

Why fitness trainers, hair stylists, and massage therapists are smarter than Wall Street. Forbes recently published the attached article referencing an article published in the New York Times from Sept. 1970 by Milton Freidman which sparked a multi-decade obsession with shareholder value as the centerpiece of all business objectives. This narrow focus spawned a whole tidal wave of sloppy thinking such as 1) “Speed to market is everything” 2) “First mover advantage” 3) “Grow and grow fast no matter what” Over time the biggest proponents of the idea such as Jack Welsh of GE eventually came around to say “On the face of it, shareholder value is the dumbest idea in the world. Shareholder value is a result, not a strategy… your main constituencies are your employees, your customers and your products.” Read more