Are your clients booking online?

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For many, allowing clients to book online is the perfect fit and an easy decision. (Our last post mentioned several apps to help improve your client relationships, your productivity and your sales while decreasing your stress.) Why wouldn’t you want your clients to have it as easy as possible? They make their appointments when they can, instead of when you’re available. You get to spend more time with your customers and less time planning for them.
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Critical Productivity Tips for Freelancers:

Don’t let your business process be your biggest obstacle.

Freelancer Business ProcessMissing appointments and not returning calls on time? Taking far too long to collect from your clients? And then there’s that client you need to talk to the insurance company about…where’s his file?

Your current processes might work for you, but if your scheduling, payment and client information practices leave your clients with a bad taste, are they really working? You could be missing the mark on some of your clients’ basic requirements and not even know it.  Switch up a few things, and in addition to making your clients happier, you’ll be more productive and less stressed. You might even see fewer of the income blips that come with being a freelancer, once your clients start spending more and passing on referrals.
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Turn Your Massage Side Gig into a Full-Time Business: 7 Steps

Massage BusinessIf you are sitting on the fence about turning your clients on the side into a full-time massage business, there’s no time like now to take the leap.

Consider this: do you really have more “stability” with an employer given the perpetual risk of layoffs? Is it actually riskier to work for yourself? Remember: leaving the traditional job market doesn’t mean you can’t return.

You can become your own boss if you dedicate yourself and make a plan. This article details seven steps to help you reach your dream of turning your clients on the side into a thriving business.
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What’s Your New Year’s Business Resolution?

 

Focus

The pressure to make a new year’s resolution is certainly a good excuse to carve out some time from our hectic schedules to do nothing but think about some things we would like to improve or modify in our behavior, habits, and relationships.  The top spots are usually reserved for stuff like diets and exercise followed by things like spending more time with family and other very useful and noble causes.  But what about your business?
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How to stand alone – successfully

Justin ShelbyBeing a solo practitioner or entrepreneur is a demanding career choice. One wholly carries the full weight of success. He or she is responsible for every aspect of the business and remembering every detail on the to-do list. Then, you must be reasonably good at, well, everything!

The good news is that technology can help. Sophisticated applications that integrate all aspects of a business – previously only within reach of larger firms because of cost – are coming downstream at affordable prices and are often customized to various business types.
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Time Savers for the Solopreneur

Have you ever wished there were more than 24 hours in each day? Do you often feel like you ran out of valuable time with nothing to show for it?

As a solopreneur, you quickly find that time is one of your most valuable and irreplaceable resources. Time becomes more than just an abstract concept to help structure your day, it becomes a type of currency which you can seldom afford to throw away. As your business grows, it is important to identify time ‘sinks’ and inefficient processes. Identifying and avoiding wasteful behavior (hello BuzzFeed!) will help streamline your day and allow you more time to spend on what’s most important: your clients. Here are a few tips to help organize and reclaim your day: Read more

When to Change Fields

Last weekend at my son’s beach soccer game, a child on the other team punched one of our defensive players in the back so hard he dropped to the ground. The referee missed the foul and subsequently, the other team scored a goal. Angry shouting erupted from the sidelines where players and parents were demanding justice. Furthermore, the attacking child’s mother made a scene once her child was being yelled at as well.

Sounds fun and healthy for the kids right? This experience reminded me that this, like many many other instances is the critical moment, just like many in your business when a leader must make a critical choice quickly that might involve some sacrifice for a higher cause and a better long term outcome. In this case, the coach of my son’s decided on the latter. He evaluated the brewing storm, the negative impact it could have on the children, and called the game, quickly asking his players and parents to leave the field and simply focus on the next game. Read more

Five Ways to Get Referrals

There are few more powerful things in the arsenal of a ‘solopreneur’ than a loaded referral. Today’s consumers are inundated by commercials, online ads, and clever marketing campaigns— many of which are difficult to measure and become irrelevant in a matter of days. Unlike most of these marketing tactics, the power of the referral has stood the test of time and is in no danger of extinction. 

There is no doubt about the value of the referral, but how to get them? Here are five ways to get people to refer your business: Read more