We recently wrote a three-part blog post for our friends over at ABMP about standards and best practices for branding your massage therapy business. Part one is included below, but head over to the ABMP blog to read the entire series.
Most solo entrepreneurs and small business owners decide to go out on their own for two reasons: they have a passion for what they do and want more control over the customer’s overall experience. Sound familiar? While amazing motivators for getting us off the couch and into action, the road to converting these intentions into reality is often much more complex.
You know that you have an amazing product and an amazing experience to offer your potential customers, but you don’t know how to really stand out in the market. The answer lies in rock-solid branding.
No matter if you’re a business-of-one or if you’re all-in managing a massage practice, branding can (and will) make or break your business. In an industry so centralized around face-to-face communication and personal interaction, the brand that you create should be equally as personal, purposeful, and positive to keep customers coming through the door.
To help you along the path for branding your massage practice or small business, we break down the basics of what a brand is and how to craft the perfect one for your business.